About Ei - Educational Initiatives

Ei

Journey

Founded in 2001, Educational Initiatives Private Limited (Ei), is a Global leader in assessment research and educational technology that helps to improve the quality of education in schools for students and for government systems at scale.

We specialise in pedagogical research, assessments and personalised learning tools to help measure learning outcomes, create solutions.

2001

3 IIM graduates founded Educational Initiatives Private Limited to ensure that every child learns with understanding

2001

Birth of Ei Asset – (assessment of scholastic Skills through Educational Testing) to ensure conceptual clarity among students and benchmark them against theri pears

2004

Ei Shiksha take up their first project with Andhra Pradesh Government

2007

Creation of Mindspark to enable personalised adaptive learning to suit every child’s pace

2016

Creation of ASSET Talent Search Tests And ASSET Summer Programme to Identify, Acknowledge and Support academically gifted children

2016

Mindspark English, programme focusing on reading, writing, listening, grammar and vocabulary proficiency building
Srini Raghavan, Co-Founder takes over as CEO

2018

Launch of Gifted Education & Counselling with programmes offered in India, UAE and Online

2018

International sales expands its footprint to 19 countries

2019

Science of Learning: where we undertake research on students’ learning backed by use of assessments and student level data

2020

ASSET SUPERTEST is a series of online weekly assessments focusing on core learning and covering regular school learning

2021

Pranav Kothari takes over as CEO

Vision

Creating a world where children everywhere learn with understanding.

Mission

Ei leverages the twin levers of cutting-edge educational research and a technology-based solutions approach to revolutionise how children engaged in the K-12 education space learn.

We reach a multitude of children across different strata of society, irrespective of the kind of education they are receiving or the curriculum they are following.

Ei initiated the concept of "Science of Learning" to address the ever-evolving needs of learning. It has been an integral part of assessment related think tanks and various governments and policy bodies globally.

Standardized treatment to all without diagnosis?

Can you imagine a world where your doctor started prescribing medicines without asking you the symptoms you experienced, your medical history, or your blood test reports? Further, imagine that he prescribed this in a group setting to all patients Even if he hapens to be highly qualified & experienced?

Why is the equivalent of that okay in Education?

Our Theory of Change

We help schools improve by helping teachers gain insights on gaps on student learning and remedial actions.

Based on

Misconceptions
Learning gaps
Effective remediation

Our Universe

10 Million students assessed with Ei ASSET

Personalised Maths Learning for 5,00,000 students, with Mindspark

Assisted 5000+ teachers for classroom remediation with
Ei CARES

Treasure chest of Five Billion Data points

Conducted 300+ Large Scale Projects via Ei Shiksha

Coached 800+ Gifted Students as a part of Ei ASSET Summer Programme

Partnered with 10,000+ Schools and present in 19 Countries

Recognition

Our work at Ei has been reviewed and recognised by prestigious universities, other academic institutions, industry experts and mentors, and organisations, both nationally and internationally.