Educational Initiatives



Founded in 2001, Educational Initiatives Private Limited (Ei), is a Global leader in assessment research and educational technology that helps to improve the quality of education in schools for students and for government systems at scale.

We specialise in pedagogical research, assessments and personalised learning tools to help measure learning outcomes, create solutions.


Creating a world where children everywhere learn with understanding.


Ei leverages the twin levers of cutting-edge educational research and a technology-based solutions approach to revolutionise how children engaged in the K-12 education space learn.

We reach a multitude of children across different strata of society, irrespective of the kind of education they are receiving or the curriculum they are following.

Ei initiated the concept of "Science of Learning" to address the ever-evolving needs of learning. It has been an integral part of assessment related think tanks and various governments and policy bodies globally.

Standardized treatment to all without diagnosis?

Can you imagine a world where your doctor started prescribing medicines without asking you the symptoms you experienced, your medical history, or your blood test reports? Further, imagine that he prescribed this in a group setting to all patients Even if he hapens to be highly qualified & experienced?

Why is the equivalent of that okay in Education?


Our Theory of Change

We help schools improve by helping teachers gain insights on gaps on student learning and remedial actions.

Based on
  • Misconceptions
  • Learning gaps
  • Effective remediation

Our Universe

10 Million students assessed with Ei ASSET
Personalised Maths Learning for 5,00,000 students, with Mindspark
Assisted 5000+ teachers for classroom remediation with
Treasure chest of Five Billion Data points
Conducted 300+ Large Scale Projects via Ei Shiksha
Coached 800+ Gifted Students as a part of Ei ASSET Summer Programme
Partnered with 10,000+ Schools and present in 19 Countries


Our work at Ei has been reviewed and recognised by prestigious universities, other academic institutions, industry experts and mentors, and organisations, both nationally and internationally.

Mindspark has been featured twice in June 2017 and November 2018

Mindspark was awarded as Best Product of the Year by IDA Awards at DIDAC India 2018.

Mindspark has been applauded by Stanford Social Innovation Review for leveraging Ed-Tech in India.

Mindspark – Finalist at World Innovation Summit for Education (WISE) Awards.

Empanelled by KHDA Dubai.

Mindspark in a Harvard Business School case study.

Mindspark was featured as one of the 20 innovative EdTech Projects across the world.

J-PAL, a research center at MIT established that Mindspark shows a 2-4X gain in learning outcomes.

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